
Peter York (Wallis)
Occupation: Style Guru, Author, Presenter, Management Consultant
Peter Wallis has two parallel careers - as a management consultant and an author/broadcaster – and two names.
As Peter Wallis he was the co-founder, with Lord Stevenson CBE (now Chairman of Pearson Plc, Halifax plc and The Appointments Commission). of the management consultancy SRU Ltd, and during the 1980s developed the SRU Group of nine specialist business consultancies.
In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis’ particular specialism has been the commercial exploitation of cultural change and ‘brand rehabilitation’ - the redevelopment of brands and businesses that have lost positioning focus.
He has very considerable experience of ‘elite’ and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co.
From 1987-1999 he was Chairman of the Media Consultancy Hydra Associates.
His experience of the financial services sector includes:
In March 1994 Peter Wallis was appointed Chairman of a Department of Trade and Industry Committee examining the future of leisure in the UK as part of the British Government’s ‘Foresight’ initiative.
Peter is a member of Lord Puttnam’s DfE Task Force to help recruit, re-moralise and retain teachers in primary and secondary education.
He is also a member of the Britain Abroad Task Force to review the communication of the British ‘brand’ overseas and he is a member of the Council of the Friends of the Tate Gallery.
Peter Wallis is also a non-executive director of MFI Plc, the national furniture chain.
Under his other name of Peter York, author, broadcaster and journalist, he is known as a commentator on ‘lifestyle’ and social change:
Foreign Rights - Abi Fellows
Film & TV Rights - Georgina Capel
Television & Radio, Corporate - Joscelyn Evans
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